Marijuana companies have a marketing problem. Whether they sell bespoke edibles, laboriously refined concentrates or weed with a celebrity’s name on the box, they are all selling products that deliver THC. When most customers can’t tell the difference between one product and the next, it’s difficult for companies to develop brand loyalty.
In most consumer industries, this is a solvable problem: Brands can spend lots of money promoting their product. Yet this approach isn’t an option for cannabis companies, which don’t have marketing budgets anywhere near that of a giant multinational company. In addition, most legal states restrict where and how marijuana companies can advertise.
Source: 420 Intel – United States