Netflix Hops Into Cannabis Selling Promotional Strains Based on Their Shows

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After almost two decades, Netflix has decided to dive into the marijuana industry by selling a few of its own strains of weed. According to Variety, the streaming giant is gearing up to offer a number of boutique marijuana strains in West Hollywood, California. These various strains of weed are marketed toward enhancing the experience of settling into the couch for a night of Netflix and chill.

Variety notes the streaming giant’s decision to dive into the marijuana industry stems from the new series Disjointed, about an older woman who is living the dream of operating a marijuana dispensary. Using 10 Netflix Originals as inspiration, Netflix will be offering 10 different marijuana strains to the residents of California as part of a promotional stunt.

Netflix released a press release with details about the 10 different strains.

“Each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone. For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate.”

Three of the Netflix marijuana strains – the Omega Strain, Eve’s Bush, and Rutherford B. Haze – were inspired by the new Netflix Original Disjointed. The strain Camp Firewood was inspired by Wet Hot American Summer: Ten Years LaterArrested Development inspired the strain Banana Stand Kush and Chelsea inspired the strain Vodkush. Peyotea 73 was inspired by Grace and Frankie, and Sassafrass OG was inspired by Lady Dynamite. [Read more at the InQuisitr]

The post Netflix Hops Into Cannabis Selling Promotional Strains Based on Their Shows appeared first on Cannabis Business Executive – Cannabis and Marijuana industry news.

Source: Cannabis Business Executive

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