New York's Vireo Health Rolls Out Diverse Subway Ad Campaign

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Vireo Health of New York is telling straphangers to “Ask your doctor about medical marijuana” as part of a monthlong ad campaign that launched Monday in nearly 100 city subway stations.

“New Yorkers have new options for chronic pain,” reads each poster, along with Vireo’s logo and website. The campaign, designed by Minnesota-based ad firm Replace, includes four versions of the poster featuring people of different ages and ethnicities.

RELATED: NY Medical Marijuana Companies Sue Over State’s Plan to Expand Program

Vireo’s recent launch of its cannabis delivery service to customers throughout the five boroughs made it the right time to kick off a citywide campaign, said Ari Hoffnung, chief executive of Vireo Health of New York. 

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Source: Cannabis Business Times

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