Toronto, Ont. November 15, 2017 – Kerry Harris, CEO of Jekyll+Hyde Group, has announced the launch of a new cannabis focused, full-service marketing agency, Jekyll+Hyde Brand Builders, as part of their larger cannabis play across North America, according to a press release.
Jekyll+Hyde Group has acquired three distinct properties and rolled them into one comprehensive marketing services agency; ReBoot Consulting Group, Brand Deviance Marketing and Design Inc. and proprietary mobile engagement platform CHERP will all now come under the Jekyll & Hyde Brand Builders offering.
Jekyll+Hyde Brand Builders converges the talents, expertise and commercial networks of two successful strategy/marketing/branding firms in the North American business sector. The senior team at Jekyll+Hyde Group will also lead the agency in its early development.
Jekyll+Hyde Brand Builders’ leaders are: Kerry Harris, Chief Executive Officer; Jayne Beckwith, Chief Operating Officer and Luvlina Sanghera, Chief Creative Officer. Ms.Harris is a seasoned brand, marketing/communications and strategy executive who was formerly President of the Canadian business unit of major global PR agency Weber Shandwick. Ms. Beckwith is a veteran brand strategist with deep roots in research and data collection and extensive experience in design and branding. Ms. Sanghera is a dynamic and experienced marketing and design executive who was the founder and creative head of Brand Deviance.
“Our point of difference in the agency world, is our business model and also our deep expertise in the sector. Both our Chairman, Martin Doane, and CCO, Luvlina Sanghera, have been active in deal flow, brand building and operations in cannabis in the U.S. and Canada for the past three years and have deep product knowledge, a keen grasp of the regulatory and compliance frameworks and first hand experience in building cannabis brands. Most of the marketing agencies in Canada that we are starting to see pop up have little or no working experience in this sector and that’s where we are very, very different,” Harris noted.
“Jekyll+Hyde Group will break the mold as far as cannabis companies are concerned. Our focus will be threefold and Jekyll+Hyde Group is unique in its offering. Our three divisions will form a robust and comprehensive cannabis offering that combine deep sector expertise with mainstream marketing communications services backed by a sophisticated investor network.” she commented.
Jekyll+Hyde Group will see the launch of three separate divisions all integrated under one roof:
• Jekyll+Hyde Brand Builders will offer the full range of services starting with business and brand strategy, following through with full marketing services with an emphasis on PR, social and digital media and data and analytics. In addition, Jekyll+Hyde will offer extensive mobile engagement, critical to marketing to the cannabis space, through their proprietary mobile engagement platform anchored by chat APP CHERP.
• Jekyll+Hyde Acquisitions, currently in the process of closing two acquisitions, one in Canada and one in the U.S., and launching a third in the U.S., will actively invest in, partner with and provide marketing services to emerging cannabis companies under the J+H Group banner. The acquisitions arm is actively looking for companies to invest in and has a robust investor pool to draw from.
• Jekyll+Hyde Media is currently in talks with several leading U.S. technology providers to launch a comprehensive digital and social platform for the cannabis sector. Set to launch early in 2018, the yet unnamed platform will provide the sector with a sophisticated digital platform and meeting place.
Jekyll+Hyde Group officially launched their brand building agency at MJBizCon in November in Las Vegas.
Source: Cannabis Business Times